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A francophone-specific job fair at Simon Fraser University’s Harbour Centre location needed a poster that would share a lot of information clearly, on a limited budget.
The Goal
To create a poster that would serve up all of the essential details in an attractive, legible way.
The Strategy
A typography-focused approach helped us keep the project on budget. Combining a crisp apple-red with sleek black in an assortment of font sizes established hierarchy and tone. To make it even more inviting, we finished off the fruits of our labour with a handful of friendly stock images.