I'm Paula, a Vancouver based freelance graphic designer. I believe that effective design is easily understood. It elevates the value of a brand and it has the power to evoke emotion.
I graduated in 2011with a Bachelors degree in Graphic Design from the University of Quebec in Montreal ; one of the leading design schools in Canada. Since then I have worked as a part of a design studio and an in-house design team where I gained valuable industry experience. As an employee, I worked on projects for clients such as The Hudson Bay Company, Crate & Barrel, Pier1, Subway Restaurants and American Apparel. As a freelancer, I work directly with clients to provide a variety of graphic design services including but not limited to : brand development, layout design (catalogues, brochures, books, annual reports), point-of-purchase marketing materials, packaging, vector illustration and web design.
I am also a co-host on the BeMORE Graphic Design Podcast. A biweekly all Canadian graphic design podcast exploring the business and mindset of design. Focused on providing useful insight and resources from real world experiences.