Please answer the following questions to help be strategic with your new logo design.
Text-only logo styles are an excellent choice for smaller companies who are just getting their feet off the ground.
Simplicity is key when creating a logo, and lettermarks are about as simple as it gets. They’re similar to wordmarks in that they’re comprised of text, but highlight the company’s initials rather than their full name.
Brandmark logos, which consist only of a symbol or icon, can give your audience a clear representation of your company’s identity without the use of words or letters.
Because combination marks are more complex, they require more time and thought to design effectively. But that extra work gives you a logo design that’s more versatile than most. These logo types can often be split apart, giving you the ability to use the text or the symbol independently if the situation calls for it.
Unlike combination marks, which position text and symbols side-by-side, emblems involve placing text inside of a symbol so that the two are practically inseparable.