LOGO DESIGN FORM

Please answer the following questions to help be strategic with your new logo design.

Please write out the logo name exactly as you’d like for it to appear in the design.
Do you have a short tag line or slogan you will sometimes use, when appropriate, with your logo? If so, I will take this into consideration when designing your logo, but your logo must be able to stand on its own without the tag line as well.
Are there any well-known logos that you particularly like? What do you like about them and what aspects, if any, would you like to emulate?
Please provide some adjectives that describe what you hope to communicate with your logo (e.g. strong, exciting, warm, welcoming, inventive, humorous, feminine, serene, athletic, etc.). Be sure to take a look at the logo examples provided at the right of this questionnaire.
Do you have any colours that you are just crazy about, which will also be well liked by your audience?
Do you want the logo to feel more traditional and well-established or more modern and aware of current trends?
Do you have any particular images or symbols you associate with your product or company? (e.g. favorite animal or object, like a lion, ship, mountain or tree.)
STYLE *
Please look at the logo examples on right and tell me what sort of style do you envision? These examples are just a starting point and of you can pick more than one style. Some logos could fall into several categories.
  WORDMARK   Text-only logo styles are an excellent choice for smaller companies who are just getting their feet off the ground.  

WORDMARK

Text-only logo styles are an excellent choice for smaller companies who are just getting their feet off the ground. 

  LETTERMARK   Simplicity is key when creating a logo, and lettermarks are about as simple as it gets. They’re similar to wordmarks in that they’re comprised of text, but highlight the company’s initials rather than their full name.

LETTERMARK

Simplicity is key when creating a logo, and lettermarks are about as simple as it gets. They’re similar to wordmarks in that they’re comprised of text, but highlight the company’s initials rather than their full name.

  BRANDMARK   Brandmark logos, which consist only of a symbol or icon, can give your audience a clear representation of your company’s identity without the use of words or letters.

BRANDMARK

Brandmark logos, which consist only of a symbol or icon, can give your audience a clear representation of your company’s identity without the use of words or letters.

  COMBINATION MARK   Because combination marks are more complex, they require more time and thought to design effectively. But that extra work gives you a logo design that’s more versatile than most. These logo types can often be split apart, giving you the ability to use the text or the symbol independently if the situation calls for it.

COMBINATION MARK

Because combination marks are more complex, they require more time and thought to design effectively. But that extra work gives you a logo design that’s more versatile than most. These logo types can often be split apart, giving you the ability to use the text or the symbol independently if the situation calls for it.

  EMBLEM   Unlike combination marks, which position text and symbols side-by-side, emblems involve placing text inside of a symbol so that the two are practically inseparable.

EMBLEM

Unlike combination marks, which position text and symbols side-by-side, emblems involve placing text inside of a symbol so that the two are practically inseparable.